{"title":"What We Do Is Secret","description":"\u003cp\u003e\"A Lab On Fire\" became (again) \"\u003cmeta charset=\"utf-8\"\u003eWhat We Do Is Secret®\"\u003c\/p\u003e\n\u003cp\u003e\"Notre métier est basé sur cette notion de secret.\" [Our profession is based on the concept of secrecy.] So said the famous perfumer Jacques Cavallier about 20 years ago. For us, this quote perfectly encapsulates the mystique of perfumery. We may never know which farm in Grasse grows the best roses or why we feel so deeply connected to a particular scent. And we don't need to. Inspired by all the secrets perfumers keep, we began using the name What We Do Is Secret® as a trade name for our art studio in 2005, and subsequently launched our eponymous perfume blog. It only seemed fitting to honor our 20+ year history by returning to a name that aligns so perfectly with the fascination of scent.\u003c\/p\u003e","products":[{"product_id":"wwdis-and-the-world-is-yours","title":"And The World Is Yours","description":"\u003cp\u003eNo one can know me. Nothing can hold me. The warm night air, summer replacing spring, white glowing flowers. Once I perceived my world as cold and lifeless, so I claimed it for myself. My power, formed from silver and gold, musk and royalty, created a new reality. I stretched out my arms to grasp the sun and bathe in it. I made the delicate world sovereign... and the world is yours.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003eThe legendary photo of Faye Dunaway by the pool of the Beverly Hills Hotel, taken by photographer \u003ca href=\"https:\/\/www.instagram.com\/p\/BQ-ShKqDbQC\/\" target=\"_blank\" title=\"Faye Dunaway\" rel=\"noopener\"\u003eTerry O’Neill\u003c\/a\u003e in the early morning of March 29, 1977, after she won her Oscar.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56975987736920,"sku":"WW-ATWI-50","price":160.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-and-the-world-is-yours-bottle.png?v=1774523716"},{"product_id":"wwdis-covert-musk","title":"Verdeckte Moschus","description":"\u003cp\u003eSome arrivals are felt before they are seen. This fragrance moves like a quiet current, acknowledging space without ever needing to claim it. Alluring, understated, undeniably present, it carries the frisson of a secret exchanged in passing – one that lingers long afterwards. Hidden, musk. Consciously crafted desire; an attraction born of knowing, rather than showing. A contemporary composition, precise and intimate, impossible to misinterpret, and impossible to forget. It does not hunt. It selects. And when it selects you, the rest of the world fades away.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003eHidden Desire – understated, genderless, intellectual.\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56977228300632,"sku":"WW-COVM-50","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-covert-musk-bottle.png?v=1774523934"},{"product_id":"wwdis-freckled-and-beautiful","title":"Freckled and Beautiful","description":"\u003cp\u003eSweetness, sweat on the upper lip, and freedom. Secretly stealing time for ourselves – time for sunshine, time for grass underfoot, sand between our toes, hair blowing in the wind as our bike zips along. Music resides in every limb, every movement. Blossoming branches, the fresh earth that carries us. We don't know what will happen next – that means we can stretch out and soak up this entire moment. Come on, let's play! We would have so much fun.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003eAmerica, the 1960s\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56977732174168,"sku":"WW-FREC-50","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-freckled-and-beautiful-bottle.png?v=1774524022"},{"product_id":"wwdis-l-anonyme","title":"The Anonymous","description":"\u003cp\u003eL’Anonyme is a sublime and understated fragrance, a true enigma. This profound and unique scent, created by the ingenious \u003ca href=\"https:\/\/wwd.is\/perfumers\/olivier-polge\" target=\"_blank\" title=\"Olivier Polge\" rel=\"noopener\"\u003eOlivier Polge\u003c\/a\u003e, embodies contemporary appeal – self-assured and minimalist.\u003c\/p\u003e\n\u003cp\u003eThe original fragrance, launched in 2011 as an Eau de Toilette, marked the beginning of A Lab on Fire®. Now, we have reinterpreted this gem in a more intense Extrait de Parfum concentration.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56980357906776,"sku":"WW-LANO-50","price":160.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-l-anonyme-bottle.png?v=1774524164"},{"product_id":"wwdis-messy-sexy-just-rolled-out-of-bed","title":"Messy Sexy Just Rolled Out Of Bed","description":"\u003cp\u003eSimple, clear sunlight. The warmth of the sheets clinging to my legs. Your warmth lingers on my skin. I’ve just rolled out of bed. The rest of the day, the night—what we can do together—depends on how the sun warms my body, how close I let you get, how we touch.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003eOne of Marilyn Monroe’s most famous and iconic photo series, taken on November 17, 1961, in Los Angeles by then 27-year-old photographer \u003ca href=\"https:\/\/www.instagram.com\/p\/8C_aqbk00Z\/\" target=\"_blank\" title=\"Marilyn Monroe\" rel=\"noopener\"\u003eDouglas Kirkland\u003c\/a\u003e—less than a year before her death.\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56981782200664,"sku":"WW-MSJR-50","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-messy-sexy-bottle.png?v=1774525847"},{"product_id":"wwdis-monoscent-g","title":"Monoscent® G","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWorn alone, it fascinates. Worn under another fragrance, it adds depth and contour.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eMonoscent® G is not for everyone – only the lucky ones can smell it.\u003cbr\u003eIf you can, it's already yours.\u003cbr\u003eIt clings to you. It won't let you go. It's unlike anything else.\u003cbr\u003eNot a scent. A signature. A secret. A magic.\u003c\/p\u003e\n\u003cp\u003eMonoscent G is an alcoholic solution of the IFF captive Galaxolide S.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBackground\u003c\/span\u003e\u003cbr\u003eThe original Galaxolide® was discovered in 1957 by Dr. Beets of IFF. Driven by the goal of mimicking the scent of nitro-musk, it took years of dedicated research for this idea to become a marketable ingredient. The resulting Galaxolide proved to be an exceptional musk, offering an impressive balance between quality and cost-effectiveness.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOlfactory Blind Spot\u003c\/span\u003e\u003cbr\u003eIn a 1986 National Geographic Magazine scent test with 1.5 million participants, about three-quarters of women and two-thirds of men were able to perceive the scent of Galaxolide.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eA further development of the synthetic musk it is named after\u003c\/span\u003e\u003cbr\u003eThe Galaxolide S molecule, introduced internally at IFF in 2007, builds on the long-lasting and pure properties that made the original Galaxolide one of the world's most popular fragrances. It enhances product quality through exceptional performance in all categories. It particularly excels in perfume applications, where it adds depth and richness to compositions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFun Fact #1\u003c\/span\u003e\u003cbr\u003eThe launch of Trésor in the 1990s, a milestone in perfume individualization, marked the beginning of Galaxolide's global success.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFun Fact #2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThere was a world-renowned perfumer who, despite having no olfactory perception for Galaxolide, was nevertheless able to reliably identify fragrances containing this ingredient among numerous other scent notes.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56981847703896,"sku":"WW-MONG-50","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-monoscent-g-bottle.png?v=1774528122"},{"product_id":"wwdis-what-we-do-in-paris-is-secret","title":"What We Do In Paris Is Secret","description":"\u003cp\u003eRue des Petits Champs or Rue Montorgueil. Place des Vosges or St. Germain. \"What We Do In Paris Is Secret\" captures every corner of the city. Both the glamorous and the scandalous parts. Dominique Ropion, one of the most technically skilled perfumers in the world, has created a fragrance that demonstrates his masterful skill and ability to discover new things. The chic, contemporary sensuality of \"What We Do In Paris Is Secret\" makes magic real and the secrets of Paris tangible.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003e\u003ca href=\"https:\/\/www.google.com\/search?sca_esv=3f6bccc33179d1b9\u0026amp;rlz=1C5CHFA_enUS1186US1186\u0026amp;udm=2\u0026amp;fbs=ADc_l-bpk8W4E-qsVlOvbGJcDwpnHC5OJXXTJvmMu2n9YYx-G8xzgQk24aW1N_FyIND5zVDADCs_Fwd6mWmfkY-_5enaVlb8kyVj3FSWlUdu3l6J7xCJGBaECJupQtL22gjNu3rpPniULdSw4f7hE_e0IFGuj0nolE3wu1rWQmrAThehrcuD2r_PxyzxIJCXQsaUmeKcRDyO\u0026amp;q=Rue+Aubriot,+Paris,+1975\u0026amp;sa=X\u0026amp;ved=2ahUKEwjMj5DllZ-SAxWVUqQEHaQ6OMYQtKgLegQIExAB\u0026amp;biw=1587\u0026amp;bih=792\u0026amp;dpr=2\u0026amp;aic=0\" target=\"_blank\" title=\"Rue Aubriot, Paris, 1975\" rel=\"noopener\"\u003eRue Aubriot, Paris, 1975\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":56982128722264,"sku":"WW-WWDP-50","price":140.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-what-we-do-in-paris-bottle.png?v=1774529055"},{"product_id":"wwdis-discovery-set","title":"What We Do Is Secret Discovery Kit","description":"\u003cp class=\"p1\"\u003eMeet the “What We Do Is Secret” Discovery Kit – seven small bottles, one secretly rebellious world.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIncluded are 7 × 2 ml fragrances that blur the line between skin, memory, and mischief:\u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMessy Sexy Just Rolled Out of Bed • Freckled \u0026amp; Beautiful • Covert Musk • What We Do In Paris Is Secret • And The World Is Yours • L’Anonyme • Monoscent G.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThink of it as a wearable archive of moods – naked musks, seductive vanilla, soft florals, an orange blossom whirlwind, and a symphony of sweet delights with an edge. Pop an atomizer in your pocket, combine two on a whim, or wear a single drop like a secret meant just for you.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you’re new to the brand or creating your own signature scent from unexpected combinations – this set is an invitation into the WWDIS universe: minimalist, playful, and made to get under your skin.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"7 x 2 ml","offer_id":56982526099800,"sku":"WW-DISC-SET","price":39.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/wwdis-discovery-set.png?v=1774530907"},{"product_id":"wwdis-paris-la","title":"Paris*L.A.","description":"\u003cp\u003eWhen they speak to each other, it is a filtered language, a private exchange. One adores, the other accepts it – because the lover sees what the beloved cannot see. L.A., captured through Parisian eyes, surrenders and is re-created. A refreshing cola combines with a delicate-shelled macaron. When you look around, are you still in the same place you started?\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSTYLE\u003c\/span\u003e:\u003cbr\u003eExciting, calming\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":57130810704216,"sku":"WW-PARI-50","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/WWDIS-Paris-LA-bottle.jpg?v=1776453816"},{"product_id":"wwdis-a-blvd-called-sunset","title":"A Blvd. Called Sunset","description":"\u003cp\u003eWhen the Santa Ana winds whip down the boulevard, the neon lights shine a little brighter and everyone goes a little sideways. These winds are the perfect excuse for exuberance. I'll drive down the strip to the sea, radio blasting, and dive into the sunset where the sunset kisses the Pacific. Or perhaps I'll stay in town, roaming the sun-baked concrete in search of my next big break in this city of angels, fallen or otherwise.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003e\u003cspan\u003eThe Doors, Ed Ruscha\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":57130842882392,"sku":"WW-BLVD-50","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/WWDIS-a-blvd-calles-sunset-bottle.jpg?v=1776454851"},{"product_id":"wwdis-je-m-en-fous","title":"I don't care.","description":"\u003cp\u003eOut of the sunlight into the sound of laughter – this moment overflows time. You don't have to hold on to it. Bare shoulders, the night and gusts of wind – what needs to be is already there. Head thrown back, arms stretched to the sky – the next moment can fly away as easily as the wind, like a smile that constantly poses new riddles.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eINSPIRATION\u003c\/span\u003e:\u003cbr\u003eA brief impression of Santa Monica in June 1999.\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":57130849665368,"sku":"WW-JEME-50","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/WWDIS-je-m-en-fous-bottle.webp?v=1776455436"},{"product_id":"wwdis-made-in-heaven","title":"Made in Heaven","description":"\u003cp\u003eLingering in the atmosphere, she floats down, wings spread. She calls: \"Love each other. Make a promise. Let it last.\" Through the window, a possibility, an opening, enters. Through the unlatched window, one looks out at a white cloud crest. Let yourselves be enveloped; join hands in perfect unity. On a gust of wind, wings spread, she descends.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSTYLE\u003c\/span\u003e:\u003cbr\u003eSensual, innocent\u003cbr\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"50 mL","offer_id":57130904387928,"sku":"WW-HEAV-50","price":140.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/files\/WWDIS-made-in-heaven-bottle.jpg?v=1776456186"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6544\/3928\/collections\/what-we-do-is-secret-logo.png?v=1774462233","url":"https:\/\/www.duftkunsthandlung.de\/en-ch\/collections\/wwdis.oembed","provider":"Duftkunsthandlung","version":"1.0","type":"link"}