Enchanting Vietnam
As a child, founder Nick Hoang grew up in rural Vietnam, where he was fascinated by the symphony of scents that shaped the landscapes there.
On his travels outside Vietnam, he noticed that while the world of scents was vast and diverse, it lacked a heart note – the scent of his homeland. This gave rise to the idea for his first collection.
Chapter 1 is a love letter to Vietnam. Each of the 9 fragrances is a personal and contemporary interpretation of Vietnamese heritage, handcrafted by local perfumers to reflect the melodies of the country.