Salum Perfumes
"Salum" is a term rooted in the Latin language, evoking the image of the "open sea": the vast horizon, waves disappearing into the distance, the freedom of travel. It is the beginning of a sensual journey, where each scent becomes a path to follow.
The sea is at the heart, but not the sole protagonist: around it, winds, scents, and landscapes intertwine. Salum speaks not only of the water but also of what surrounds it – nature, moods, and the promise of places yet to be discovered.
It originated from an idea by Massimiliano Minorini, an Art Director with extensive experience in the world of perfumery. With Salum, he has created a project that combines design and marine concepts, transforming fragrance notes into tangible experiences.