BeauFort London
Founded in 2013 by musician Leo Crabtree, BeauFort London was shaped by early experiences at sea and a very British obsession with the elements. Originally a single-product company—handcrafted beard wax in an aluminum tin—the brand was a reaction to poorly made men's grooming products.
As Leo explored the poetry of fragrance creation during these early experiments, it quickly became clear that this would be the brand's focus. Delving into the history of perfume (a word derived from the Latin phrase "per fumum," meaning "through smoke"), he decided that his fragrances would literally build on this etymology, harnessing the many olfactory facets of smoke to create unique scents meant to evoke memories, both real and hypothetical.
