MAAI

MAAI is a stunning achievement of modern perfumery, blending the best of old-school chypre glamour and bold animalic notes with a sophisticated elegance and softness. It opens with a burst of incredible mossy greens that blend with roses, jasmine, and green tuberose, all enveloped in a transparent veil of golden, shimmering aldehydes. The plush bouquet is mesmerizing in its depth, and combined with the animalic elements, it's truly heartwarming.

The musky, leathery, and dirty elements add a powerful roar to the delicate swirl of feminine florals, transforming the fragrance into something unisex with a masculine edge that will appeal to fans of the legendary Kouros, or Musc Koublai Khan. As MAAI unfolds, balsamic resins awaken in the base, adding subtle smoky and honeyed accents. At the same time, the overall fragrance slowly deepens, becomes richer, and softer thanks to amber, enveloping the musky leather with its warmth and taming its greasy scream. As it finishes, MAAI transforms into golden velvet with a soft, plush blend of amber, musk, and oakmoss.

MAAI is one of the boldest and most sophisticated chypres created in a long time. A symphonic masterpiece in the vein of Jubilation 25 and Kouros, it's not a fragrance for the faint of heart, but for those who mourn the loss of vintage glamour with an animalistic edge. Black-tie galas seem like a perfect occasion for this incredibly opulent, concentrated fragrance, as do moments when you want to seduce with naked sensuality. The unconventional heart of MAAI beats with such impetuosity and passion that it almost feels alive. But at the end of the day, everything pales in comparison to the luxurious oakmoss, applied in layers so lush that it takes our breath away. MAAI is the epitome of refinement in the great tradition of haute perfumery, and we're sure its timeless beauty will impress even the most discerning connoisseur.
"I remember the French designer Philippe Starck once declaring in an interview that the only two countries where he didn't have to enumerate the finest points of texture and detail in his objects to the production staff were Japan and Italy." The exquisite packaging of Bogue perfumes sets a standard of luxury that many other niche companies should emulate. MAAI is a magnificent piece from the past, almost like a classic pre-World War II fragrance, like the original Dandy (D'Orsay, 1925). It looks like one too, a proper golden brown, the way perfumes used to be. I can't overstate the joy you feel when you smell something like that. It's like being front row at the Vienna Philharmonic after two months of listening to ringtones; the sound is so glorious that you don't care if they're playing Die Fledermaus. And MAAI is even better than that, an animalic, woody chypre with big bones, seemingly laden with all the glorious ingredients we knew and loved before the end of the story: musk, oakmoss, eucalyptus, cedar, bergamot, patchouli, sandalwood, jasmine, ylang, rose, tuberose, etc. Unusually, all of them are listed on the accompanying paper. If you're thoroughly sick of smelling the work of Swiss biochemists filtered through the prescriptions of Danish dermatologists, this is the fragrance for you." (MAAI review from "PERFUMES, THE GUIDE" by Luca Turin)