White Rose
Eau de Toilette
Discover a bouquet of velvety roses sparkling with an unexpected touch of cool iris, enveloped in warm amber and rich, earthy musk. Discover a story full of contrasts—the old world and the new, the perfect and the imperfect, drama and serenity, city and country.
White Rose originates from the creative home of the Floris family, and its heart beats in London's Mayfair district. Surrounded by beauty and art, fashion and architecture, this setting provides a natural backdrop for the fragrance's timeless vibrancy.
This eau de toilette is vegan.
White Rose was created by John Floris in the early 19th century and became a favorite fragrance of Florence Nightingale, who had bottles sent to her while serving in the Crimean War. In our Jermyn Street boutique, you can read a precious letter from Florence expressing her gratitude to Mr. Floris and her favorite fragrance.
“How can I thank you for the many bouquets of beautiful, fragrant roses with which you have delighted me at my sickbed?” – Florence Nightingale
Since 2020, Floris has partnered with the Florence Nightingale Foundation and is a proud sponsor of their amazing work. We donate 15% of all sales of White Rose Eau de Toilette 100 ml to the foundation. By purchasing a bottle of White Rose, you support nurses and midwives across the UK.
Often bought together:
Aldehydes, carnation, green notes
Iris, rose, jasmine, violet
Amber, musk, powdery notes
Floral-Powdery
This information reflects our current state of knowledge. Ingredients may be adjusted by the manufacturer from time to time. We therefore strongly recommend checking the relevant information on the product packaging before use.
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