Fundamental Edition 2.023

Fundamental represents Rubini's past, the family's olfactory heritage.

It is a futuristic fragrance that combines history and avant-garde.

We welcome you to Verona, in the 1930s, where it all begins. Pietro Rubini has just opened his first perfumery. Young and fully dedicated to his work, he moves between high society ladies and extravagant clientele, theatrical makeup and brothels. He discovers the hills of Verona, the vineyards, the long and bright days he spends in the landscape of Lake Garda. This is how Andrea Rubini imagined the first work of his collection, an original interpretation of the aromatic style, in which the freshness of citrus fruits and the white grape accord merge into elegance, while the preciousness of iris creates a mysterious and sensual background. The luminous day that transforms into a nocturnal pleasure.

The Packaging - Fundamental

The Rubini family's first home, the casing that contains the first fragrance of the collection.

Layers of materials and raw ingredients that represent the foundations of the family history, along with layers of memory that overlap and define the basis of Fundamental.

Francesca Gotti was inspired by stories and memories when designing the brand's first packaging, and implemented the task of making the first Rubini perfume unique and iconic with experimental design and the material Glebanite.